10 Best Content Writer Jobs for (Beginner) Freelancers in 2024

by Sarah Cha


Looking for content writer jobs that pay well and offer flexibility? 

As a beginning freelance writer, the opportunities are vast and varied. 

But how do you pinpoint the best ones? Where do you find these golden gigs? And how do you prepare yourself to become a successful content writer? 

This article will answer all your questions and highlight some of the best content writing positions perfect for newbies. 

Ready to kickstart your freelancing journey?

Here we go!

Understanding the Role of a Content Writer

What exactly does a content writer do, and why are they important?

In the digital world, content writers are the unsung heroes who breathe life into websites, blogs, social media posts, and even emails. 

Content writers take complex information and distill it into digestible, relatable content. They’re writers and editors, creating compelling and engaging pieces that inform, entertain, and, most importantly, connect with readers. 

So, who hires content writers? 

The answer is just about everyone! 

Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. 

  • Digital marketing agencies look for content writers to craft compelling stories for their clients.
  • Media houses and publishers require them to produce informative and engaging pieces.
  • Non-profits hire them to write impactful narratives that evoke empathy and action.
  • Even independent professionals, like coaches or consultants, need content writers to articulate their expertise and offerings.

Just think about it. 

Every time you’ve felt connected to a brand, compelled to make a purchase, or motivated to sign up for a newsletter, there’s likely a content writer who’s done their job well behind the scenes.

In other words, no matter how technology advances in the future, there will always be a role for quality content writers in the marketing world.

What Skills Do You Need to be a Content Writer?

woman using a laptop and smiling at the camera

A degree in journalism, English, or communication can give you a solid foundation. 

But no degree? No problem! 

Becoming a content writer isn’t necessarily about having the perfect degree or qualifications, it’s more about cultivating the right set of skills and developing a keen understanding of your audience. 

At the fundamental level, as long as you have the following skills, you have the makings to be a successful content writer.

Here’s what you’ll need:

  • Research Proficiency: Content writers often write about a range of topics, so it’s important to know how to research effectively. You’ll need to navigate online resources, separate reliable information from unreliable, and find fresh angles on well-trodden topics.
  • SEO Understanding: Writing for digital platforms means understanding SEO. Familiarize yourself with keyword research, meta descriptions, and how search algorithms work. This knowledge will help your content reach the right audience.
  • Adaptability: Every brand has its own voice. Your writing style should be flexible enough to adapt to different brand tones and audiences. The tone you use for a financial services firm will differ from a trendy startup or a nonprofit organization.
  • Time Management: Content writing often comes with tight deadlines. Being able to manage your time effectively, juggle multiple projects, and meet deadlines is essential.
  • Familiarity with Social Media: Knowing how to craft engaging posts for different social media platforms, and understanding the unique requirements of each, can be a major asset.
  • Continuous Learning: The digital landscape changes rapidly. Successful content writers stay on top of trends in content marketing, new social media platforms, and changes to search engine algorithms.

So who’s best suited for a content writing career? 

If you have a flair for words, an insatiable curiosity, an aptitude for research, and the ability to meet deadlines without breaking a sweat, you might be cut out for the content writing life. 

Just remember that adaptability is crucial too, because in content writing, one size does not fit all!

10 Best Content Writer Jobs for Beginners

woman using a laptop

Now that you have a grasp of the fundamentals of content writing, let’s explore some content writer jobs that are perfect for beginners…

1. SEO Blog Writer

If you have a knack for storytelling and a versatile writing style, plus you understand the digital world’s mechanics, consider being an SEO blog writer. You’ll create engaging content on diverse topics that pleases both your readers and search engines.

  • Requirements: Strong command of language, excellent research skills, and an ability to write in a conversational tone. Plus a good understanding of SEO principles and keyword research.
  • Pros: High demand in the job market and potential for high audience engagement.
  • Cons: Requires continuous learning to stay updated with changing search algorithms and can sometimes mean dealing with subjective feedback.
  • How to Prepare: Build a diverse writing portfolio. Gain a solid foundation in SEO principles. Practice writing SEO-friendly content and learn to use SEO tools like Google Analytics.
  • Finding Jobs: Look for opportunities on freelance platforms like Upwork, Fiverr, or the Smart Blogger Job Board. Numerous digital marketing agencies post job vacancies on platforms like LinkedIn. Also, consider directly reaching out to websites that host blogs similar to your writing style and interests.

2. Social Media Writer

Are you a savvy social media user with a penchant for snappy, engaging writing? As a social media writer, you’ll create posts that drive engagement, increase followers, and boost brand awareness.

  • Requirements: Strong understanding of various social media platforms, excellent copywriting skills, and a knack for writing short, engaging content.
  • Pros: Working in a dynamic, fast-paced environment, with the chance to interact directly with your audience.
  • Cons: Keeping up with rapidly changing trends can be challenging.
  • Finding Jobs: Look out for businesses seeking to enhance their social media presence, both on job listing websites and by directly contacting companies.

3. Technical Writer

woman drinking a beverage and using a laptop

If you excel at explaining complex ideas in a clear, simple manner, technical writing may be for you. You’ll create instruction manuals, how-to guides, and other technical documents.

  • Requirements: Ability to translate technical jargon into user-friendly language, excellent research skills, and a knack for detail-oriented writing.
  • Pros: It’s a well-paid job with a demand in various industries.
  • Cons: May require learning about complex, specialized topics.
  • How to Prepare: Familiarize yourself with technical writing standards and common software tools. Practice explaining complex topics in a clear, accessible way.
  • Finding Jobs: Job opportunities are often available in industries like software, engineering, and pharmaceuticals, listed on job boards and company websites.

4. Copywriter

If you love persuasive writing and have a keen understanding of marketing principles, try copywriting. You’ll create compelling copy for advertisements, product descriptions, emails, and more.

  • Requirements: A strong grasp of language, understanding of consumer psychology, and creative thinking.
  • Pros: Opportunity to work on diverse projects and directly contribute to a company’s sales and brand image.
  • Cons: Can be high-pressure, with tight deadlines.
  • How to Prepare: Study successful ad campaigns, learn about marketing and sales techniques.
  • Finding Jobs: Marketing agencies, e-commerce companies, and businesses with robust online presence often need skilled copywriters.

5. Ghostwriter

Comfortable with writing in different styles and tones, and okay with staying behind the scenes? Ghostwriting might be the way to go. You’ll write articles, books, speeches, and more in someone else’s name.

  • Requirements: Versatility in writing, ability to capture someone else’s voice, and maintaining confidentiality.
  • Pros: High pay potential and an opportunity to work on diverse projects.
  • Cons: You won’t receive public credit for your work.
  • How to Prepare: Develop a wide range of writing samples to demonstrate your versatility.
  • Finding Jobs: Literary agencies, publishing houses, and freelance platforms often have ghostwriting opportunities.

6. Medical Writer

man in scrubs with crossed arms

If you have a background in health or science and enjoy writing, consider medical writing. You’ll create content like research articles, medical guides, and patient education materials.

  • Requirements: Solid understanding of medical terminology and concepts, ability to write clearly about complex topics.
  • Pros: It’s a specialized, well-paying job.
  • Cons: May require specific knowledge or credentials in the medical field.
  • How to Prepare: Gain knowledge in the medical field, practice writing about medical topics for different audiences.
  • Finding Jobs: Pharmaceutical companies, medical journals, and health websites often look for skilled medical writers.

7. Grant Writer

Are you skilled at persuasive writing and enjoy the thrill of securing funding? As a grant writer, you’ll prepare proposals that help nonprofits and organizations get the financial support they need.

  • Requirements: Strong research skills, an understanding of how to present compelling narratives, and meticulous attention to detail.
  • Pros: You get to help organizations make meaningful changes. The work can be quite rewarding.
  • Cons: It can be high-pressure, especially with tight deadlines and high stakes.
  • How to Prepare: Familiarize yourself with the grant application process, and learn about different sectors where grants are frequently used.
  • Finding Jobs: Non-profit organizations, educational institutions, and government agencies often need grant writers.

8. Product Description Writer

Do you have a knack for writing compelling, concise copy? As a product description writer, you’ll create engaging descriptions that highlight the features and benefits of products.

  • Requirements: An understanding of consumer psychology, strong copywriting skills, and attention to detail.
  • Pros: Opportunity to work on a variety of products, and directly impact sales.
  • Cons: Can be repetitive if you’re writing about similar products.
  • How to Prepare: Study successful product descriptions, learn about sales and marketing principles.
  • Finding Jobs: E-commerce companies and businesses with an online presence often need product description writers.

9. Email Marketing Writer

email icon

If you enjoy crafting engaging messages and can write persuasive content, consider becoming an email marketing writer. You’ll create emails that drive conversions and build customer relationships.

  • Pros: Direct impact on sales and customer relationships.
  • Cons: It can be challenging to write engaging emails that stand out in crowded inboxes.
  • How to Prepare: Learn about email marketing strategies, study successful email campaigns.
  • Finding Jobs: Many businesses, particularly in e-commerce and digital marketing, require skilled email marketing writers.

10. Travel Writer

If you love to explore and can capture the essence of a place in words, travel writing may be your calling. You’ll write about destinations, travel tips, and personal travel experiences.

  • Requirements: A love for travel, strong descriptive writing skills, and ability to capture and communicate the essence of different places.
  • Pros: Opportunity to combine work with travel, share your experiences with others.
  • Cons: Unpredictable income and travel writing can be hard to break into.
  • How to Prepare: Start by writing about your own travel experiences, learn how to take good photos to complement your articles.
  • Finding Jobs: Travel magazines, tourism websites, and travel agencies often require travel writers.

Wrapping up Your Search for Content Writer Jobs

And there you have it — your beginner’s guide to content writing jobs. 

Whether you’re drawn to the creative sparks of copywriting or the analytical rigor of technical writing, there’s a place for you in this exciting field. 

And these 10 content writer jobs are just stepping stones to the start of your remarkable freelance journey.

The world needs your words. So, gear up, dive in, and let your writing journey begin!

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Sarah Cha

Sarah Cha is an avid writer, reader, and lifelong learner who loves making magic behind-the-scenes at Smart Blogger. When she's not wrangling words onto a screen or page, you can find her strumming a guitar, tickling a canvas, or playing fetch with her favorite four-footed friend!


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Photo of author

Written by Sarah Cha

Sarah Cha is an avid writer, reader, and lifelong learner who loves making magic behind-the-scenes at Smart Blogger. When she's not wrangling words onto a screen or page, you can find her strumming a guitar, tickling a canvas, or playing fetch with her favorite four-footed friend!

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