When choosing between the top landing page builders, how do you know what’s hot and what’s not?
Wouldn’t it be nice if someone broke down the facts and dissected the details for you?
Well…
We’ve gathered 9+ top landing page builders, studied each, and found what makes them tick.
Oh, and our list is in alphabetical order — you’re welcome.
Let’s find the one that works for you!
1. ConvertKit
ConvertKit landing page builder helps you collect data, deliver lead magnets, and stay connected with your audience.
The editor looks and feels modern, and integrates nicely with other marketing tools. It’s also incredibly intuitive.
You can even add photos from Unsplash directly to your landing pages.
Key Features
- Several integration options.
- GDPR (General Data Protection Regulation) compliant
- 100,000+ images are available free of charge.
- Seamless integrations with other tools and social media
- Automatic lead magnet delivery feature
- Dynamic opt-in forms
- Free custom domain
Plans & Pricing
- 14-day free trial: $0
- Free Plan: $0/month
- Creator: $9/month
- Pro: $25/month
Who Should Use It
ConvertKit works for beginners or experienced marketers. It’s an excellent landing page builder for bloggers, YouTubers, authors, and small business owners.
Essentially, if you’re looking to grow and monetize your website visitors, this landing page software is for you.
For a dedicated landing page builder that is great for driving sales leads, you should try…
2. ClickFunnels
ClickFunnels “Gives You Everything You Need To Market, Sell And Deliver Your Products Online…”
So, it comes as no surprise that they provide an intuitive, powerful, and user-friendly landing page builder to help you do just that.
Their landing page editor is versatile, with beginner-friendly templates to choose from.
And no need for any coding experience — simply drag and drop. Although, if you have experience with coding, you can jump into the handy editor and explore.
Key Features
- Superior landing page builder for generating, nurturing, and closing leads.
- Webinar, checkout, and membership sales funnels.
- Sales funnel dashboard.
- Integrates well with Salesforce, Mailchimp, etc.
- Free training services.
Plans & Pricing
- 14-day free trial: $0
- Basic: $127/month
- Pro: $157/month
- Funnel Hacker: $208/month
Who Should Use It
ClickFunnels is an excellent solution for businesses and entrepreneurs who continually market their services or products to their audience.
Whenever you release a course, sell a product, or run a webinar, you can use ClickFunnels to help garner your marketing campaign results.
So why not start a free trial and give it a go? You can cancel at any time.
3. GetResponse
GetResponse allows you to create unlimited landing pages, webinars, and engage in email marketing to build your subscriber base.
You choose the templates that suit your business goals from their extensive library of free landing pages.
Then add a few personal elements like videos, images, timers, etc.
It also integrates perfectly with other platforms to get your message out and capture more website visitors.
Key Features
- Built-in analytics.
- Unlimited landing pages
- Intuitive AI-driven website builder
- 1,000’s stock photos and templates
- AB testing (split testing or bucket testing)
- PayPal button for payments
- Mobile-ready landing pages customized with stock photos and GIFs
Plans & Pricing
- Free Plan: $0
- Email Marketing: $15.58/month
- Marketing Automation: $48.38/month
- E-commerce Marketing: $97.58/month
Who Should Use It
GetResponse is the go-to landing page builder for small businesses.
They provide all the must-have tools for creating your landing pages, email marketing campaigns, and webinars.
What more do you need?
4. Hubspot
Hubspot is a user-friendly all-in-one marketing hub with an intuitive yet responsive drag-and-drop landing page editor.
Their landing page builder is optimized with an entire toolbox of conversion analytics, SEO suggestions, and a helpful CRM (customer relationship management).
It allows you to continually analyze, test, and optimize your landing pages performance.
Plus, Hubspot’s suite of inbound marketing tools provides the perfect platform for creating landing pages that generate leads.
Key Features
- Enriched with data from CRM
- Clean and simple UI (user interface)
- Add chat to your pages
- Free drag and drop website builder
- Email marketing and automation feature
- Social Media Management Tool
- Blog and SEO content creation tools
- Complete marketing suite for Facebook, Google, etc.
Plans & Pricing
- Free Tools: $0
- Starter CRM Suite: $30/month
- Starter: $18/month
- Professional: $800/month
- Enterprise: $3,600/month
Who Should Use It
HubSpot helps organizations raise the bar in marketing.
With a centralized data hub, your marketing efforts are simultaneously synced across multiple platforms and devices.
Imagine how many more visitors you’ll be able to convert to customers.
5. Instapage
Instapage provides one of the best user experiences around. That’s a bold statement for an AI content generator.
Yet, it’s hard to deny their claims when they can instantly generate content, headlines, text, and CTAs (call to action) for any audience and ad group.
Their landing page builder helps you set up your pages in WordPress, allowing for fully customizable content within blocks.
They also have a vast integration ecosystem that enables you to connect with your choice of advertising, marketing, and sales solutions.
Key Features
- Only landing page builder with built-in collaboration
- Instablocks and Global Blocks feature to scale your business
- Over 500 layouts tested and optimized for conversion
- Form builder and customizable widgets
- Lightning-fast page loads
- Track Facebook and Google ad performance
- Lots of tips on trends and ways to optimize your digital strategy
Plans & Pricing
- Build Plan: $199/month
- Customized: Taylor made to customer goals and business needs
- Ignite Plan: Options based on your business goals
Who Should Use It
Instapage is a great choice for anyone with experience building landing pages.
You’ll have extra functionality for better conversion rates. They also offer PPC (pay-per-click) ads, to give your marketing strategy a little extra juice.
6. Landingi
Landingi has a flexible, yet powerful, landing page drag-and-drop editor that claims to be the “fastest, easiest way to build high-converting landing pages.”
It’s a bold claim.
But they do make it easy to link your pages together and stand out with multi-page landing sites.
Furthermore, their plug-ins and form creation will give your custom landing page that professional touch.
So, with this level of automation, you should be able to focus your marketing energies elsewhere.
Key Features
- Unlimited landing pages and conversions
- 400+ landing page templates
- Landing page sales funnel
- Supportive customer service
- Integrates easily with Salesforce, Mailchimp, Hubspot, and more
Plans & Pricing
- Free Plan: $0
- Professional: $49/month
- Agency: $ 149/month
Who Should Use It
Landingi is excellent if your business needs refined marketing automation processes for its landing page builder.
But you’ll likely need the “Agency plan” to take advantage.
This landing page software is also a strong choice for developers who want to add custom code anytime.
7. Leadpages
Leadpages is a landing page builder with an abundance of templates to build your landing pages, lead magnets, webinars, and more.
They make it easy to include essential features like pop-ups, checkout flow, and alert bars.
Leadpages also has an exceptional drag-and-drop function and offers many integrations. Such as live chat, webinars, email software, and CRM tools.
You can also edit pages to make them mobile-responsive — perfect!
Key Features
- Real-time analytics
- 160+ original templates to choose from
- Unlimited mobile-responsive pages
- Facebook ad tracking
- Capture leads with forms
- Integrates smoothly with WordPress, social media, Google Analytics and Ads, Mailchimp, etc.
Plans & Pricing
- 14-day free trial: $0
- Standard: $37/month
- Pro: $74/month
Who Should Use It
If you’re after unlimited features, Leadpages is the landing page builder for you.
You can publish all the pages you want, collect endless leads, and track as much traffic as you need.
8. Swipe Pages
Swipe Pages are known for their speed. Especially when it comes to their mobile pages.
Their landing page builder allows you to create AMP (Accelerated Mobile Pages) landing pages without knowing a drop of code.
It’s simple to use and provides responsive, multi-screen editing. Meaning less time messing around, and more time doing the work that needs to get done!
Key Features
- Smart pages to route mobile traffic
- Global blocks and keyword insertion
- Stripe and Paypal supported
- Custom fonts
- Hosting with SSL & CDN
Plans & Pricing
- 14-day free trial: $0
- Startup Plan: $29/month
- Marketer Plan: $59/month
- Agency Plan: $119/month
Who Should Use It
Swipe Pages gears itself toward digital marketers looking to increase conversions, land sales, and deliver solid marketing campaigns.
Bloggers love to use Swipe Page for their creative landing pages and ability to get your content where it needs to go.
9. Unbounce
Unbounce is one of the most popular landing page builders on the market. They provide advanced design functions, custom templates, and simple image compression.
For a more immersive experience, you can also add pixels, scripts, and maps to your landing page.
They’re also entirely AI-powered so that you can build your landing pages twice as fast.
As the name implies, your bounce rate will likely go down, and your conversions up.
Key Features
- AB testing
- Entirely AI-powered suite
- Dynamic keyword insertion
- Landing page template library
- Clone and edit landing pages
- Integrates with social media platforms, MailChimp, WordPress, AWeber, etc.
Plans & Pricing
- 14-day free trial: $0
- Launch Plan: $99/month
- Optimize: $145/month
- Accelerate: $240/month
- Concierge: $625/month
Who Should Use It
Unbounce is great for digital marketing companies that are swamped with clients and are after an AI-powered solution for their landing pages.
10. Wix
Wix is a well-known and reliable website builder. It is also one of the most popular landing page builders around.
It’s fast, easy to use, looks great, and doesn’t require any coding experience.
However, if you have experience, Wix allows you to add code and connect to third-party APIs (application programming interfaces).
And if you want to take it a step further…
Connect Wix Analytics to your marketing and analytical tools, like Google Analytics, and gain insights to help optimize your landing pages.
Key Features
- Beginner-friendly service
- 900+ templates available
- Built-in SEO optimization feature
- Optimized for mobile devices
- Analytics and marketing tools
- Build eCommerce sites with CMS.
Plans & Pricing
- 14-day free trial: $0
- Combo plan: $16/month
- Unlimited Plan: $22/month
- Pro Plan: $27/month
- VIP plan: $45/month
- Business Basic (e-commerce): $27/month
- Business Unlimited (e-commerce): $32/month
- Business VIP (e-commerce): $59/month
- Enterprise: Custom pricing
Who Should Use It
Wix is well-liked and a preferred choice for bloggers, entrepreneurs, and business professionals.
After all, it’s touted as the “Landing Page Builder Made for Business Professionals.”
Landing Page Builders You Can Make Your Own
Whew, you made it!
Landing page builders all share a similar goal — to create compelling pages that amplify your leads and convert them to sales.
But it’s tricky to choose because of the variety, costs, and services available.
Now we’ve broken down the facts, did you find the one that works for you?
